Other monetary awards are given to the staff, which are believed to have a direct connection to the key performance indicators of the company and its environmental and social responsibilities. 404-424. British Airways needs to understand its stakeholders - customers, opinion leaders and employees - to better inform business decisions. It appears that you have an ad-blocker running. Further, as the company has its hub at Heathrow, it has acquired another airline, the British Midland International. It appears that you have an ad-blocker running. British Airways. << Influence and Financial Importance of British Airways Stakeholders. "British Airways CSR (Corporate Social Responsibility) Analysis." CSR has two dimensions in which it is analyzed economic and moral philosophy. Do not sell or share my personal information. This increases the level of satisfaction . Efforts should be made by British Airways to improve customer relations. Weve updated our privacy policy so that we are compliant with changing global privacy regulations and to provide you with insight into the limited ways in which we use your data. The story of British airways began in 1924 when four small air companies merged to form imperial airways limited. British Airways is an airline company founded in 1974 with the aim to carry a large number of passengers from one place to another (British Airways, 2019). /Length 2045 BusinessEssay. 3, pp. All the initiatives are a part of economic or legal initiatives, which had to be taken by the company, even if not categorised as CSR (Matten & Moon 2008). Their operational profit dipped by 47.1 percent (British Airways 2012). Airlines including EasyJet, Ryanair, and Virgin Atlantic, and suppliers Rolls-Royce and Airbus, have announced thousands of job cuts. Main responsibilities: Team leader on departures - ensuring safe and punctual departures and being accountable for the teams' performance, making effective decisions within time constraints,. We will occasionally Just insert your email and this sample will be sent to you. /Pages 6 0 R Long-run performance of an organisation is decided by the strategic management which is a set of decision and cover the area including environmental scanning, strategy formulation, strategy implementation and evolution and control. 26,706m, +3.5pts 66-87. The key stakeholders are customers, employees, suppliers, and shareholders. Web. It (British Airways) has developed leadership programs to acquire professional leaders who will be able to communicate effectively with people to get them involved and feel part of their future business decision. What is an economic system: An organised manner in which a state or a nation allots its resources and allocates goods and services in the national community. It was formally established in 1974 by merging different associations, including the British Overseas Airways Corporation and British European Airways. We've updated our privacy policy. To analyze the stake holders in BA the power/interest matrix (Gardner et al, 1986) can be applied in terms of its power and matrix. Instant access to millions of ebooks, audiobooks, magazines, podcasts and more. Government and regulation authorities are essential stakeholders of British Airways as British Airways have to comply with various policies and regulations of government authorities. Retrieved 27 December 2019, kokemuller, N. (2019). Web. Branding of the British Airways and managing it, as a socially responsible brand, the company can gain strategic advantage. Activate your 30 day free trialto continue reading. By whitelisting SlideShare on your ad-blocker, you are supporting our community of content creators. /Filter /FlateDecode (2019). affect the operations of the organization by influencing various decision-making activities. Our vision is to be the worlds leading airline group on sustainability. 1 Strengthening a portfolio of world-class brands and operations. The two main suppliers of BA are Boeing and airbus. stream Retrieved 27 December 2019, from https://www.slideshare.net/ParsaLohani/british-airways-stakeholders-objectives, Travel advice | Information | British Airways. (2022, November 5). The company has also changed its fleets to enhance customer and employee safety. Oneworld is a platform wherein frequent travelers with any of the airlines in the alliance would be Another responsibility that has gained prominence for all multinational companies is to engage diversity and create an inclusive culture. British Airways: Stakeholders Objectives. This paper is a discussion of the CSR models. There are various stakeholders in case of this airline firm: Customers In case of British Airways, there are two types of customers including business class clients and economy class . British Airways is the flag carrier airline of the United Kingdom, based in Waterside, near its main hub at London Heathrow Airport. Cargo tonne km The ability to build strong relationships with stakeholders and influence decisions (essential) British Airways People & Culture Business Partner Applying Process. Terms of serviceand Our unique structure drives growth and innovation to generate superior shareholder returns. The internal drivers of CSR are flying start and CR senior sponsors group. British Airways Analysis Introduction Stakeholder is a person having direct or indirect interest in the firm's objective which include customer board of directors employees shareholders suppliers etc. He said the British Airways stopped its operations in Pakistan in 2008 due to security reasons, adding with the marked improvement in security situation, foreign airlines are expressing interest to start their operations here. However, in terms of a data breach, this isn't a truly huge-scale or catastrophic data loss. However, the process has been delayed due to geo-political reasons. 3 Enhancing IAG's common integrated platform. Privacy statement. The company's objective is to engage in a variety of community and social activities, such as making philanthropic donations to the local community and investing in its growth in . With bases in Johannesburg, Cape Town, and Durban in South Africa, Airlink is a premium regional airline with a wide-reaching network of cities in fourteen countries, including South Africa, Zimbabwe, Zambia and Namibia British Airways has devised employee reward scheme wherein they award the staff who have achieved extraordinarily results to recognise them and their effort. 1, pp. Web. We recognise that it has an environmental cost, which is why were taking urgent action to tackle the effects it has on our planet. Mitchell, RK, Agle, BR & Wood, DJ 1997, Toward a theory of stakeholder identification and salience: Defining the principle of who and what really counts , Academy of Management Review , vol 22, no. 8,747,000, 6.4% GPL Ghostscript 9.06 "British Airways CSR (Corporate Social Responsibility) Analysis." The new British Airways loan is 2BN in funding from global banks, but mostly backed by the UK Government via its Export Development Guarantee. government authorities also influence the running of the business by developing the number of regulations and policies at regular intervals. Goodpaster, KE & Matthews, J,JB 1982, Can a corporation have a conscience?, Harvard Business Review, vol 60, no. Were proud to be part of the International Airlines Group. Business Analysis /First 774 Some of the key stakeholders in British Airways include its employees, customers, shareholders, suppliers, government, and the communities in which it operates. The economic drivers that establish the performance of the organisation are internal drivers. The success of an organisation in market is determined by the execution and . The SlideShare family just got bigger. The ethical concern relating to CSR is based on the ethics of conduct of the activities of the company. Speaking Polymath is a vibrant and insightful blogging platform that presents intelligible articles and extensive guides on a wide spectrum of academic and corporate fundamentals. Analysis of British Airways Leadership and Management Roles Essay, Political Issues of British Airways Company and Its Corporate Structure Essay, Report on British Airways: Operating, Structure and Management Essay, Swot Analysis And Strategies Of Costco Wholesale Corporation Essay, Report On CostcoS Strategy, Business Model, Corporate Culture And Responsibilities Essay, The Biography Of Durant - Father Of General Motors Essay, Consumer Behavior And Pricing Strategy At Costco Essay, Short Information About Costco Wholesale Corporation Essay. Customers: British Airways fulfil their responsibilities by providing best quality services to their customers in accordance with the price they charge. to British Airways and stakeholders Significant investment in technology will be required. British Airways is a global airline, bringing people, places and diverse cultures closer together for more than 100 years. Instant access to millions of ebooks, audiobooks, magazines, podcasts and more. British airways aim at strengthening its service portfolio to gain higher satisfaction from customers. Following tabular representation shows the power and interest of each stakeholder of British Airways: British Airways has been the flag carrier airline company in the United Kingdom and articles perfectly articulate the stakeholder analysis of Britsh Airways ofthe United Kingdom. Suppliers are the main stakeholders of British Airways. 2021-03-04T12:19:46 We've updated our privacy policy. The extension is adjacent to the Great Barn at Harmondsworth, which is considered a remnant of heritage landscape for West Middlesex, and as of 2012, is now under the ownership of English Heritage, highlighting its importance. The additional price points and Short Haul Basic content will be available through any trade partner connected to British Airways' NDC APIs and through the airline's direct channels. The external drivers are environmental compliance, climate and ETS strategy and fuel efficiency groups. This essay will demonstrate the application of communication and stakeholder theory, British Airways will be the brand that this essay will focus on from its background, history, and facts, it will also define its stakeholders and explain deeply on how to prioritise them in terms of their financial performance in the organisation, this essay will also analyse the reasons why it is been prioritised and its justification as well, on top of that this essay will use R. Edward Freemans stakeholder theory and also professor Milton Freemans shareholder theory to support its argument and standpoint and these two theories would relate to the practical situations of the organisation. Topics covered in this session are: Why is knowing your stakeholders important? British Airways respond to fulfil their responsibilities to the stakeholders. British Airways should implement various customized strategies to increase the satisfaction of customers and to retain the existing customers in the company. Brand reputation, economy of scale and cost . The fifth most important stakeholders in terms of their financial performance to British Airways are the government authorities which include the UK government, the European union and the rest of other countries that British Airways operates, although the UK government is the main government which has the biggest impact to the company as British Airways is based in the UK and it is also the flag carrier airline of the country, in terms of their financial performance they are very important but they do not perform well all the time but once they decide to perform they could perform much more any other stakeholder on list, for example, during the lockdown of COVID-19 crisis which resulted huge business loses to British Airways the UK government stepped in and gave 300 million funding to cover their staff cost and any other expenses they need as almost all their flights were cancelled and there were no other income to the business and that shows how well governments could perform financially to help businesses such as British Airways which appreciated the governments support as it really helped them when they were in a financial difficulties. Training In addition to the above aspects, British Airways has diversified its product offering, hence maximising its cash flow. You can read the details below. It does not reflect the quality of papers completed by our expert British Airways CSR (Corporate Social Responsibility) Analysis, custom British Airways CSR (Corporate Social Responsibility) Analysis, Bank of Cyprus: Corporate Social Responsibility, The Walt Disney Companys Marketing Transformations, Joint Ventures in India: Learning From McDonalds Experience by Dunseith, Operation Managment About Sony, Determining Customer Needs, Organizational Behavior and Culture in Emirates Airline, Apple Companys Responsibilities and Strategies, EasyJet Airline Company Change Management, Air Arabia Case Study: Strategy, CRM, & Competitors, Corporate Social Responsibility Siemens, CSR Advantages and Disadvantages in Business, Corporate Social Responsibility: Profit or Ethics, Business Bluffing, Ethics and Social Responsibility, PharmaCARE Company: Legal and Ethical Considerations, Corporate Social Responsibility Conception in the World, Globalization as a New Context for Business Ethics, We use cookies to give you the best experience possible. /Length 3238 "British Airways CSR (Corporate Social Responsibility) Analysis." Various stakeholders of British airways include customers, government authorities, employees, shareholders, etc. Its quick and easy! BusinessEssay, 5 Nov. 2022, business-essay.com/british-airways-companys-corporate-social-responsibility/. The company has created a low-carbon project with the aid from their customers to fund the building of a community swimming pool in the UK. Passengers Carried Corporate governance allows British Airways to establish a structure that distributes the rights of the people. the employees. Retrieved 27 December 2019, from https://www.britishairways.com/en-gb/information/travel-advice. By whitelisting SlideShare on your ad-blocker, you are supporting our community of content creators. Based on the challenges presented above, British Airways identifies the areas where their CSR activities must be based on. Each stakeholder holds a different level of power to influence the operation and decision making of the organization. British Airways Marketing Research. I don't have enough time write it by myself. "British Airways CSR (Corporate Social Responsibility) Analysis." Further to International Airlines Group's (IAG) announcement on September 6, 2018 regarding the theft of its subsidiary British Airways'customers' data, the airline has been working continuously with specialist cyber forensic investigators and the National Crime Agency to investigate fully the data theft . u201322 British Airways Stakeholders. London Heathrow Airport, England, United Kingdom. 4, pp. Web. The last on the list of major British Airways stakeholders are their competitors which in this case happens to be EasyJet, Virgin and other, these stakeholders has no direct financial stake in British Airways but same as the above stakeholders of the communities they could have a major financial impact on British Airways depending on the way they act for example back in the early 2000s British Airways used to be the biggest airline in the UK in terms of both passenger numbers and fleet size and destinations then in early 2004 EasyJet overtook the position by offering a cheaper tickets and probably better customer service and that resulted a negative financial impact to British Airways as most European destinations were overtaken by EasyJet. This is a part of the companys Disability Assistance Program. British Airways is to be fined 20m after losing the personal and financial details of more than 400,000 customers in a cyber attack. << https://business-essay.com/british-airways-companys-corporate-social-responsibility/. Various employees of British airways include maintenance, flight crews, customer service, pilots, engineers, etc. Corporate Social Responsibility (CSR) has assumed great importance in management academia and practice. 508, -98.5% british airways objectives 2022. Discover the ways we're placing sustainability at the heart of our long-term growth plan. STAKEHOLDER Analysis: To analyse British Airways Stakeholders will be used Mendelow's Matrix. Along with this, various discounts and offers are also provided at regular intervals to attract large number of passengers. The five key goals of British Airways include becoming the choicest airlines for longhaul premium customers, delivering outstanding customer service, multiplying presence in global cities, strengthening the lead in the London market and ensuring to meet the customers' needs. In the following section, the discussion would be on main two ethical issued which British Airways experience. Stakeholders Objectives of British Airways. British Airways is a global UK legacy carrier, with the largest fleet of aircraft operations in the UK (British Airways, 2017). essay and paper samples. The company strives to reduce carbon dioxide emission in the atmosphere by 50 percent until 2020 (British Airways 2012). Discover modern, fuel-efficient aircraft designed for the future. All the functioning and operational activities of the organization are based on the needs and demands of its customers. So you do not need to waste the time on rewritings. In this respect, it is of utmost importance to establish an equitable pay system, a culture of inclusion and diversity. As a Senior Data Analyst at Channel 4, I am responsible for data and analytics to support the growth and maintenance of All 4+, the ad-free experience for All 4. Page 1Classification: Restricted The latest news, announcements and events, updated daily. We are glad that you like it, but you cannot copy from our website. The chosen organization is British Airways. impact on British Airways. Clipping is a handy way to collect important slides you want to go back to later. The key strategic goals of British airways include build leading position for airline services in London, developing airline of choice for long-haul and customers with higher status and customers who could offer premium price for the services, meeting customer needs by providing outstanding services to customers and developing presence at global level ("FOCUSED ON OUTSTANDING CUSTOMER SERVICE", 2019). Though it is one of the major operators in the sector and has a huge international presence, the company faces financial troubles due to the imminent global financial crisis, and especially in Eurozone. In conclusion, it can be said that all the stakeholders of British Airways are important in their own ways and they all perform or in someway impact directly or indirectly on the financial performance of the company, but at the same time their financial performances and impacts vary in sizes, they are all connected to one another and the overall performance depend on all of them working together in order for British airways to do well financially. 132-141. Whilst each of our airline operators possess their own distinctive proposition, character and story, IAG enables them to work together towards a common goal:to create value for customers and shareholders. Written Assessment - Match, Mitre and install cast ornamental cornice.docx, Cyber security_Praveen Parthiban(grade11)pptx.pptx, Online access and computer security.pptx_S.Gautham, No public clipboards found for this slide, Enjoy access to millions of presentations, documents, ebooks, audiobooks, magazines, and more. Other forms of air pollution, such as noise and air quality impact, have to be controlled by the airways (British Airways 2012). Moreover, in order to achieve competitive advantage British Airways has recognized post-sale services as an important tool. Shareholders, employees, government authorities, competitors, media, local communities, customers and suppliers are few of the most important stakeholders of British Airways that directly or indirectly impacts the working and profitability of BA. It is the second-largest airline in the UK that became privatized in 1987 by Sir John King appointed in 1981. Corporate Social Responsibility. As I know a few pilot 'social media influencers' and their effect on inspiring the next generation of aspiring pilots - I am keen to know how others feel about This approach helps in identifying the broader range of responsibilities of the corporation and suggests that hierarchical importance of ethics vis--vis other responsibilities (the CSR hierarchy is presented in figure 2). Just send us a Write my paper request. Tap here to review the details. How Do Stakeholders Influence Business Activities?. As British Airways wrestles with the fallout of a massive data breach , a financial upstart has used the incident to promote the nimbleness of its own technology and . Stakeholder management is an essential part of the CSR of British Airways. BusinessEssay. Shareholders are important stakeholders of any organization and play a key role in various decision-making activities of the organization. The third most highest financial performing stakeholders of British Airways are the customers, those customers are both from locally and internationally, 58% of them were male in the financial year 2016 and the rest 42% were female according to British Airways, the average annual personal income of their customers is little over 56,000 and their average age is 48, the total annual passengers of British Airways in the year 2016 was 45.9 million in which 6.1 million of those were domestic and the rest 39.8 million customers were international passengers from four different continents except Australia which according to British Airways annual financial report generated more than 1.7 billion in the year 2016 and that shows how financially important customers are to British Airways business.
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